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Atlanta Thrashers Contact

Kenan Woods
(404) 878-3713
Press Release

January 5, 2010 - Atlanta, GA
The Atlanta Thrashers Select XCO SportsLink to Provide Unique Smartphone Application for Fans
The Atlanta Thrashers of the National Hockey League have selected XCO Springboard, a smartphone application and Content Management Solution for their fans. The Thrashers will now be able to connect directly with their fans to share powerful content and create unique experiences using this mobile technology.

The XCO SportsLink solution includes a wide range of content, analytics, and technology services that will enable the Thrashers organization to create and manage their content so that fans can easily download dynamic applications to their smartphones. All content will be available through a cell carrier or Wi-Fi network connection to a fan's smartphone.

"Our relationship with XCO SportsLink is an example of how we are using the newest technology to provide timely, customized content which is attractive to and demanded by our fans," said Tracy White, Senior Vice President, Sales and Marketing and Chief Sales Officer for the Atlanta Thrashers. "The Thrashers 24/7 solution allows us to leverage the Thrashers in-game experience as well as insider offers and information, year-round in order to entertain and inform our fans who carry smartphones."

With XCO SportsLink, Thrasher fans will be able to enjoy a wide range of content including video, images, commentary, promotions, and links including access to Thrashers TV content. The solution, called Thrashers 24/7, also provides fans with unparalleled access to roster updates, real-time statistics, and "inside the locker room" information for an incomparable team-to-fan encounter. This will enable subscribers to be consistently updated with all aspects of the Thrashers right in the palm of their hands, whenever and wherever.

Initially, Thrashers 24/7 will be used by the Thrashers to create an iPhone™ "app" which will be available to fans later this season, and will be followed by applications for BlackBerry™ and other smartphone platforms in the future.

"Our company is dedicated to creating smartphone solutions that enable sports organizations who are forward thinking like the Atlanta Thrashers to 'connect' to fans on a whole new level," states Alan Hayman, President of XCO SportsLink.

In addition to the insider opportunities, Thrashers 24/7 creates increased brand awareness for the Thrashers and all of the team's corporate partners.

"By leveraging the XCO Springboard application, teams can easily implement their mobile strategies by providing robust and dynamic content to entertain but also to market all kinds of opportunities to fans," according to co-founder and CEO Paul Armstrong.

Promotions and internal links for current sponsor partners can be embedded into the program for marketable and measurable ROI opportunities, creating a new and expansive platform for current and future Atlanta Thrashers corporate partners to reach fans.

About the Atlanta Thrashers

The Atlanta Thrashers are a member of the National Hockey League playing in the Southeast Division. Atlanta Thrashers Season Tickets for the 2009-10 regular season start as low as $10 per game and are available by visiting or calling (866) 715-1500. Individual tickets for all regular-season Thrashers games at Philips Arena can be purchased by visiting, calling (800) 326-4000, or by visiting the Philips Arena Box Office or any Ticketmaster Ticket Outlet.

About XCO SportsLink

XCO SportsLink is a smartphone technology company based in McLean, Virginia. With the ever-increasing opportunities created by the mobile media market, XCO strives to leverage their knowledge to create unique and profitable benefits for its clients. XCO uses its rich experience in software development to create innovative and effective marketing solutions across a range of organizational structures.